VI Marketing and Branding

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Ad Operations Specialist

The Ad Operations Specialist serves first and foremost as a data analyst and optimizer. This role is responsible for the ongoing management, optimizations and results of digital media campaigns. This includes, but is not limited to, social media ads, digital video ads, digital display, native, rich media and remarketing. The Ad Ops Specialist works closely with the Digital and Social Strategists as well as the Search team to understand campaign data, hypothesize potential improvements and implement and communicate findings.

The right fit for this role is data and results-driven, focused on constantly learning, collaborative, consistent, self-motivated, organized, and is known for their unstoppable curiosity and unrivaled attention to detail.


  • Campaign Management
    • Comprehend and implement strategic marketing plans
    • Spend the majority of time in platform (DSP, Social Ad platforms, Adwords, etc.) seeking insights, optimizations and potential tests
    • Monitor onsite metrics from campaign traffic in website analysis tools such as Google Analytics and Adobe Omniture
  • Analysis and Reporting
    • Consistently send data analysis and insights to the team in order to ultimately improve campaign results
    • Manage regular client reporting and data visualization
    • Innovate reporting to consistently improve the deliverable
    • Target Audience research and insights
      • Prime Lingo
      • Google Analytics
      • 1st party data
  • Campaign Set-up, Billing and Project Management
    • Campaign set up in multiple platforms including DSPs, social ad platforms and ad servers
    • UTM development, implementation and management
    • Develop and maintain budget sheets
    • Manage billing and budgeting in STRATA
    • Creative trafficking in platforms and ad servers
    • KPI spreadsheet creation and monitoring
    • Coordinating campaigns and building relationships with media reps and vendors


  • Bachelor’s degree in Marketing, Business, Advertising, Communications, Data Science or related field
  • Demonstrated ability to create, manage, optimize and report on digital media campaigns that have met or surpassed objectives and KPIs
  • Experience managing digital and social ad campaigns with budgets exceeding $500,000
  • Advanced knowledge and 3+ years’ experience in three or more of the following platforms
    • Google Ads (formerly Google Adwords)
    • Facebook Ads Manager
    • LinkedIn Ads
    • Any major Demand-Side Platform (DSP)
    • DoubleClick
  • Experience with campaign and website tracking through Google Analytics and Google Tag Manager
  • Two or more years of experience with programmatic media buying
  • Ability to work efficiently and prioritize tasks in a fast-paced agency environment
  • Two or more of the following certifications
    • IAB Ad Operations certification
    • Google Ads Display
    • Google Ads Video
    • Google Analytics
    • Google Tag Manager
    • Facebook Blueprint
    • Certification through any major Demand-Side Platform
  • Three of more years of experience with Microsoft Office including advance comprehension of Excel
  • Team-orientated and collaborative mentality