VI Marketing and Branding

  • Careers

Content Strategist

VI Core Values:

  • RESPECTFUL: Do unto others as you would have them do unto you. 
  • CREATIVE: We use original ideas to solve problems. 
  • HONORABLE: We always take the high road and are willing to meet others more than halfway. 
  • DEPENDABLE: Good teammates are trustworthy and reliable. 
  • SMART: The best marketing comes from quick and analytical minds. 
  • DRIVEN: Success isn’t accidental. We must strive for it daily. 

Position Summary:

    • The Content Strategist will create, curate and syndicate content to increase brand awareness and conversion rates. 
    • The Content Strategist will outline strategic content plans for owned, earned and paid channels that support client objectives and form strong connections with target audiences. 
    • The Content Strategist will plan, write and edit content, ensuring it is clear, compelling and properly distributed across all platforms adhering to a consistent brand philosophy. 
    • The Content Strategist is an integrated role that will work with specialists across the agency to bring to life brand strategies through tactical recommendations. 
    • The Content Strategist is an expert in brand messaging and best practices to deliver these key messages tactically across mediums. 

Essential Duties and Responsibilities:

  • Content Planning:
    • Develop strategically focused content plans for social, digital, email and web content. These plans must be actionable and measurable against client objectives. 
    • Must have analytical abilities necessary to gather key business and user insights, and apply strategic planning skills to create long-term vision for content generated for assigned clients. 
    • Collaborate with creative designers and copywriters to ensure the content supports and strengthens user experience and meets outlined objectives. 
    • Lead content brainstorm sessions and manage deliverables on all assigned accounts. 
    • Versed in empathy and journey mapping and how to apply content against outlined paths 
    • Work hand-in-hand with the SEM and Community Management teams to further understand user paths and inquiries 
    • Outlines content execution needs. This includes shot lists delivered to the account service and motion and content teams for content photo and video shoots based on strategic insights and client scope of work 
    • Must be a standout idea generator and problem solver with excellent communication and organizational skills.
  • Content Creation:
    • Excellent writer with the ability to communicate concise, action-oriented copy that builds engagement and trust among target audiences
    • Ability to compellingly communicate a brand’s story.
    • Extensive understanding of social platforms and how to tailor content to different stages of the marketing funnel 
    • Ability to manage and maintain client voice 
    • Ability to assist in creating high-quality photography, videos and reels 
  • Data Interpretation and Visualization:
    • Required to analyze data and make strategic recommendations
    • Presents findings and recommendations to the client on a regular basis
  • Management:
    • Manages the workload and development of assigned Content Coordinators.
    • Oversees content strategy deliverables.

Education, Qualifications and Certifications:

  • Bachelor’s Degree in related field preferred (Strategic Communications, Advertising, Journalism, Marketing, Design or Public Relations).
  • Former agency experience preferred

Required Skills:

  • Idea generator and problem-solver.
  • Ability to digest and apply business and human insights.
  • Strategically-minded and forward-thinking.
  • Empathic and creative in the solutions and recommendations provided.
  • High-level communications skills, both internal and client-facing.
  • Organizational skills and the ability to plan and maintain multiple clients and projects.
  • Ability to work within teams in a fast-past environment while maintaining a problem-solving attitude.
  • Detailed oriented and not afraid to ask questions to ensure each task is completed with precision and efficiency.
  • Accountable multi-tasker with the ability to manage deadlines while still demonstrating attention to detail.
  • Highly experienced in social media platform capabilities and content management systems.
  • Firm understanding of SEM and e-mail marketing best-practices.


  • Content plan performances and optimizations
  • Client satisfaction and campaign reporting
  • Team and client relationships


VI is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.