VI Marketing and Branding

Reports to: Vice President, Media Director

VI Core Values:

• RESPECTFUL: Do unto others as you would have them do unto you.
• CREATIVE: We use original ideas to solve problems.
• INTEGRITY: We always take the high road and are willing to meet others more than halfway.
• DEPENDABILITY: Good teammates are trustworthy and reliable.
• SMART: The best marketing comes from quick and analytical minds.
• DRIVEN: Success isn’t accidental. We must strive for it daily.

Position Summary:

• VI Marketing and Branding is looking for an experienced and resourceful SEO Strategist. This position will develop data-driven SEO strategies and growth initiatives for multiple domains.
• The SEO Strategist will utilize a variety of internal and external SEO tools to analyze and forecast opportunities, quantify performance, monitor campaigns and suggest strategic and tactical initiatives as a result of campaign analysis and observations.

Essential Duties and Responsibilities:

• Monitor SEO performance on a site-wide and page-by-page basis
• Implement triggers and alerts that highlight underperforming keywords and pagess
• Develop strategic and tactical recommendations for clients
• Forecast ROI of organic search tactics and strategies
• Link building, internal linking, site-mapping, site auditing, on- and off-page SEO content optimization
• Keyword research and content discovery
• Create new and/or optimize existing content for search
• Report on organic search channel performance and provide insights on an ongoing basis
• Technical site audits
• Work cross-functionally with paid search, web development, content and public relations teams
• Must possess strong business writing skills
• Aggregate and visualize data using reporting tools to derive insights for digital campaign reports
• Off-site SEO implementations – YouTube
• Local SEO

Education, Qualifications and Certifications:

• Bachelor's degree in marketing, advertising, communications, or related field
• 2+ years of SEO experience preferred (relevant internship and coursework will be considered)

Required Skills:

• Must have strong business writing and communication skills
• Must have strong organizational and quantitative/analytical skills
• Proficient in UX, data processing and analysis, Google Core Vitals and digital media execution
• Maintain strong knowledge of SEO trends and on-going best practices
• Technical knowledge of SEO concepts and implementation
• Great attitude, desire to learn and ability to work in a team environment
• Proficiency in Microsoft Office Excel, Word and PPT
• Relevant SEO
• Demonstrate knowledge of SEMrush or other applicable SEM/SEO analysis tools (e.g. Moz, Screaming Frog, Google Search Console, Bing Webmaster Tools, etc.)
• Ability to work within WordPress and/or other major CMSs.

 

 

VI Marketing and Branding is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.