VI Marketing and Branding

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Senior Digital Strategist

Reports to: Vice President of Media

VI Core Values:

  • Do the right thing even when no one is looking.
  • DNA that’s built on dependability.
  • Deliver the most creative solutions.
  • Insatiably curious and keenly intuitive.
  • Possess a drive that’s always in overdrive.
  • Do unto others.

Position Summary:

VI Marketing and Branding is looking for an experienced Senior Digital Strategist. This individual will develop and implement integrated digital marketing objectives, strategies, and tactics across a set list of agency accounts.

Essential Duties and Responsibilities:

  • Develop, implement and maintain digital marketing objectives, strategies and tactics for a set list of digital clients
  • Present digital strategy, marketing plans, and campaign performance reports to clients on a weekly and/or monthly basis
  • Guide campaign landing page recommendations as well as website user experience strategies
  • Integrate efforts across social media, SEO, paid search, digital media and user experience
  • Oversee digital tracking process to ensure all relevant, measurable actions are properly tracking across all teams and platforms
  • Analyze campaign performance using Google Analytics, Google Marketing Platform, Basis DSP, YouTube, and various social advertising platforms
  • Oversee and approve digital reporting dashboards
  • Oversee integrated digital recommendations and reporting
  • Develop sound, well-researched strategy for all clients on account list.
  • Recommend most effective buying strategy based on client’s goals and strategic objectives.
  • Analyze campaign performance on a regular basis to ensure objectives are met.
  • Present digital strategy, marketing plans, and campaign reports to clients.
  • Educate clients about digital strategy and current industry trends
  • Meet with industry representatives to gain insight to all phases and points of contact of media
  • Build and enhance vendor relationships and stay abreast to new marketing tactics.
  • Foster a team-oriented environment

Education, Qualifications and Certifications:

  • Bachelor's degree in marketing, advertising, communications or related field
  • 5 years of digital marketing experience

Required Skills:

  • Must have strong business writing and communication skills
  • Must have strong organizational and quantitative/analytical skills
  • Must have extremely strong attention to detail
  • Great attitude, desire to learn and ability to work in a team environment
  • Proficiency in Microsoft Office Excel, Word and PPT
  • Google Ads Certified (Formerly Google AdWords)
  • Google Analytics Certified
  • Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook and Teams), Google Marketing Platform, Microsoft Ad Center and Facebook Ads Manager
  • Experience with Supermetrics, Google DataStudio, Strata, and Webvantage preferred
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